The OMG Network is a scaling solution for finance on Ethereum, enabling transparent, peer-to-peer transactions in real-time. The decentralized network facilitates self-sovereign financial services across geographies, asset classes and applications. The OMG Network is not owned by any single one party. Instead, it is an open distributed network of validators, and uses a blockchain to enable enforcement of market activity amongst participants.
OMG includes a fully public, currency-agnostic decentralized exchange (DEX) network, built to scale infinitely using the Plasma architecture, and secured by Ethereum. The OMG Network will be able to interact with Bitcoin (or Bitcoin-like blockchains) and other blockchain platforms through clearing houses in state channels or smart contracts, as well as with digital fiat platforms and economies through collateralized fiat tokens. This, in combination with virtually unlimited scalability, will enable the OMG Network to serve essentially all global transactions simultaneously.
OMG offers mainstream end-customers an introduction to the many benefits of blockchain technology. The wallet SDK will make it easy to create decentralized apps that enable end-users to interact with many blockchains, without having to leave their comfort zone.
The image files we need to use our new logo both online and in print. The original, editable vector file (usually an Adobe Illustrator file), vector EPS files in both CMYK and RGB (for print and web, respectively), and a web preview file, like a JPG on PNG, so we can preview our logo on virtually any device.
Also, we tend to lean towards the following types of logo’s, in the order of preference in which it is listed:
- Combination marks
- Abstract logo marks
- Wordmarks (logotypes)
Each of these items may include up to 4 colors (including background) and needs to be identifiable in a monochrome version (so 2 colors including background).
The central paradox of human society is that we need to conduct transactions on a mass scale to accomplish our ends, but are simultaneously unwilling to trust anyone outside our immediate circle.
Throughout history, societies have tried to circumvent this problem by constructing various ever-more-elaborate mechanisms, all of which still rely on trust at some level: governments, banks, clearinghouses, arbitrators and the legal system are all institutions that we have little choice but to trust with our money, our identities, our histories and our futures. There is no guarantee that they will be competent enough to secure those things adequately; no guarantee that they will act honestly or responsibly; no guarantee that the rules of the game will not change without warning; and taken to the extreme, no guarantee that these institutions will continue to exist at all.
Applying this to the current financial system, assets such as currencies are locked up in a messy web of indirect ownership and delayed settlement. Transferring assets from one party to another often requires point-to-point interaction between multiple intermediaries, and reconciliation of duplicated ledgers held by multiple parties. Even between these parties there is a lack of trust, leading to a proliferation of convoluted systems designed to protect financial institutions from each other and themselves—and paid for by the consumer.
Blockchains allow us to create a single shared ledger, or an interoperable network of provably coordinated ledgers, on which ownership and status of an asset can be immutably recorded. OMG aims to create such a ledger on a global scale, by constructing a lightweight and highly scalable and secure blockchain which directly integrates with the Ethereum blockchain and Ethereum smart contracts.
OMG is the answer to a fundamental coordination problem amongst payment processors, gateways and financial institutions. By enabling decentralized exchange at high volume and low cost, OMG will provide a next-generation value transfer service operating across currencies and asset types, and across national borders and corporate ledgers.
OMG has been created to achieve two goals:
- Create the OMG Money Gateway as a scaling solution for Ethereum focused on enabling payments, trades, and other financial transactions in both crypto and fiat.
- Develop a digital wallet Software Development Kit (SDK), provided as an open-source, white label SDK, to enable businesses to leverage the benefits of the OMG Network.
Through the OMG network, anyone will be able to conduct real-time, peer-to-peer financial transactions, including but not limited to payments, remittances, payroll deposit, B2B commerce, supply-chain nance, loyalty program activity, asset management, and other on-demand services in a completely decentralized and inexpensive way, and including highly performant and fully decentralized trading.
OMG’s core software will be made available for free, including the white-label digital wallet SDK, which means these businesses will be able to take advantage of everything the OMG network offers without permission from OmiseGO or anyone else.
- Open: Everyone with an internet connection has access to the OMG network.
- Decentralized: Thanks to its caracteristiques, the network is not controlled by a single entity. The gouvernance is given back to individual users.
- Censorship-resistant: The decentralized governance protects the network against censure.
- Borderless: Leveraging the internet network allows us to bypass frontiers and provide the same qualitative service on a global scale.
The blockchain industry is still in its infancy. It is too early to precisely defined potential threats for the OMG network. That being said, it is still interesting to have a look on the top cryptocurrencies in the space at the moment. Coinmarketcap gives a good outlook.
Good logos in the sector
We like the logo of Ethereum because it’s both simple and still a bit sophisticated. It refers to the blockchain technology and the open source software world as you can see building blocks on top of each other. But the most important property is that it’s easily recognizable in all kind of contexts and can have various variations without losing strength. Take these variations, for example, they’re completely different but people know immediately it addresses the same community:
The nice thing about the logo of MakerDAO is its simplicity. The way the “M” is designed is modern, straight and recognizable. The very basic and delineated capital letters of MAKER symbolize stability, strength, and trust (as is the technology). Because of its simplicity, the logo can easily be used on all kinds of mediums.
A simple font and pictogram help to enhance recognition. As a combination mark, it is also easily adaptable. While we like its simplicity, the color - yellow - is not what we would have chosen. The blanks in the pictogram represent the interconnectivity and “path” for financial transactions.
Simple, elegant and efficient. The logo perfectly represents the objective of the project. Blanks are used to show transactions between 4 differents persons and the central blank expresses the decentralized exchanges performed by the protocol. The OMG network is also a decentralized exchange which can greatly benefit from the stylistic qualities of this logo.
Brand universe and ideas
OmiseGO is building the OMG Network. OmiseGO is an incorporated entity, subsidiary of Omise Holdings. The network will be public and open source, so neither Omise nor OmiseGO will own or control the network, the validators will, as any decentralized blockchain. However, it is still possible to make a reference to them by using their colors.
OmiseGO is working closely with Ethereum. They are building Plasma, a 2nd layer scaling solution for Ethereum, which will be used by the OMG network in order to process enough transactions. In this way, designers can also make a nod to Ethereum or play with layers as a reminder of Plasma.
More info: https://www.ethereum.org/
It is highly preferable if the logo design could include a reference to either Omise/OmiseGO or Ethereum, whether in its color scheme, shape or any other attribute. If it does not it’s OK but its graphic universe should be close given that these are similar/complementary technologies and business partners.
As you can see on the above, the OmiseGO and Omise logos are closely related. We do not want such an obvious relationship, we would like it to be more subtle.
Omise/OmiseGO color scheme :
These colors are given as indicators and can be used but this is no must. This is entirely up to the designer. Using a different tone of blue is also possible…